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OG: Social Plugins

Posted in Coding & Scripting, Social Media, Tech Buzz on May 15th, 2010 by jonolan

Facebook's Open Graph ProtocolRecently Facebook released a platform, the Open Graph Protocol, which allows websites and applications to share information about users in order to tailor offers, features and services to each one’s interests and tastes.

It enables any web page to become an object in a social graph that can plot users’ activities and to function much as if it was a Facebook page.

The Facebook Developers’ first integration features are called Social Plugins. This is currently a set of eight (8) plugins which can easily be added to any web page or application in order to connect it more closely to Facebook, offer a set of  features from Facebook, and take advantage of the Semantic Web that Facebook is developing.

  • Like Button:
    Show a “Like” button on your site which replaces the older “Fan” button. The is currently most commonly used Social Plugin.
  • Recommendations:
    Show users personalized suggestions for pages on your site they might like based upon their history as recorded via the Open Graph Protocol and API.
  • Login with Faces:
    Allow the users to sign up to your site with their Facebook account. it also shows a list of the user’s friends who have also signed up for your site.
  • Comments:
    Allow users to comment on your site. The comments will also be posted back to the users Facebook wall.
  • Activity Feed:
    shows users what their friends are doing on your site through likes and comments.
  • Like Box:
    This is previously known as the Fan box.
  • Facepile:
    Shows profile pictures of the user’s friends who have already signed up for your site.
  • Live Stream:
    Lets your users share activity and comments in real-time as they interact during a live event.

These social plugins allow website developers to create websites that have all or most of the social media functions of Facebook pages. In theory this would not only drive more traffic to Open Graph enabled websites, but also reduce the “bounce rate” by enabling greater interaction with the sites in question.

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Open Graph Protocol

Posted in Coding & Scripting, Social Media, Tech Buzz on May 11th, 2010 by jonolan

Facebook's Open Graph ProtocolRecently Facebook created a platform that allows websites and applications to share information about users in order to tailor offers, features and services to each one’s interests and tastes – even if that individual has never visited the site before. It enables any web page to become an object in a social graph that can plot users’ activities.

It is called the Open Graph Protocol.

From the Facebook Developers:

We shared an update last week about the products launched at f8 and that over 50,000 websites have already implemented the new social plugins to become more personalized. We created the Open Graph protocol in support of social plugins as part of our efforts to help realize the vision of the Open Graph.

Any website can implement the Open Graph protocol. It allows any web page to become a rich object in any social graph, making it easy to find what people are liking across the Web — from a movie to a blog. To start integrating the Open Graph protocol into your Web pages, read our documentation.

The Open Graph Protocol is essentially a replacement for- and an extension of Facebook Connect that makes it easier to share information.

Facebook has based the first version of the Open Graph Protocol on Resource Description Framework (RDFa) produced jointly by the W3C Semantic Web Deployment Working Group and the W3C XHTML2 Working Group in 2008. As such it based upon adding extended META tags to web pages and HTTP-based applications.

Define the XML Namespace

<html xmlns:og=”http://opengraphprotocol.org/schema/”
xmlns:fb=”http://www.facebook.com/2008/fbml”>

Define the Node

<meta property=”og:title” content=”[TITLE]“/>
<meta property=”og:type” content=”[TYPE]“/>
<meta property=”og:site_name” content=”SITE NAME” />
<meta property=”og:url” content=”[URL]“/>
<meta property=”og:image” content=”[IMAGE URL]“/>
<meta property=”og:description” content=”[DESCRIPTION]“/>

Initially this will enable, through use of Facebook’s new Social Plugins users interact with websites and have their interactions posted to their live streams / walls on Facebook. In addition to this the Open Graph Protocol allows Facebook to categorize that interaction for the purpose of delivering more targeted ad on the users’ Facebook pages.

Later, but not too much later, many other sites will be able to utilize the Graph API to harvest this data for similar purposes, turning Facebook into the online identity management hub for its more than 400 million active users, 50% of whom login to Facebook every day.

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Wisdom 2.0 Summit

Posted in Ergonomics, Social Media, Technology on January 11th, 2010 by jonolan

Wisdom 2.0 Summit - April 30th - May 2nd, Computer History Museum in Silicon Valley 1401 North Shoreline Boulevard, Mountain View, CA‎As technology – especially the Internet and Web 2.0 applications / services such as the plethora of Social Media options – advances our lives become both more interconnected and less so at the same time. We’re also more and more inundated with data that we must either ignore or convert into information.

This is changing people’s lives in very profound ways. The entire concept of social and professional interaction has been radically changed / expanded by the 21st century’s rapid-fire advances in communication methodologies.

Many people do not know how to use and/or balance their lives against the new technologies.  Many of the older generations are distrustful of the new paradigm, and many of the younger generations are so trusting of it and inundated by it that they use it without thought or conscious direction – perhaps to their and society’s detriment.

Some technology leaders and social scientists have noticed this and desire to take steps to correct these problems. Hence the upcoming Wisdom 2.0 Summit in Silicon Valley, CA at the end of April, 2010.

The Wisdom 2.0 conference is a one-of-a-kind event that brings together people from a variety of disciplines, including technology leaders, Zen teachers, neuroscientists, and academics to explore how we can live with deeper meaning and wisdom in our technology-rich age.

The great challenge of our age is not only to live connected to one another through technology, but to do so in ways that are beneficial to our own well-being, effective in our work, and useful to the world. The conference was developed to explore this and related issues.

The conference is for people who want to say yes to a connected life, and also yes to meaningful and effective one. If you are interested in the potential of technology, and wish to engage with it wisely, the Wisdom 2.0 conference may be right for you.

The first two days will include speakers, panels, and short presentations. The third day is devoted to a participant-directed unconference to explore specific subjects of interest. More information is below or click here to register.

They have an interesting mix of speakers for the event, which they describe as an “unconference.” Many business and technology leaders will be present, along with others who are more focused on how people live their lives and why they do so in the way in which they do.

Wisom 2.0 Summit Speakers

The event begins at 1pm on Friday April 30th, and runs all day Saturday. There is also a participant-directed “unconfernce” day on Sunday, May 2nd. It will be held at the Computer History Museum in Silicon Valley, 1401 North Shoreline Boulevard, Mountain View, CA‎.

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